LinkedIn Ads, this is where LinkedIn provides more value. Since they don’t know there’s a more efficient way to manage those experiences (like Instapage Global Blocks) they’re not actively searching for ‘landing page templates’ or ‘landing page block tools’. With LinkedIn Ads, you can catch people before they’ve shown intent - before they even know they need your product or service - by showing particular ads to a clearly defined audience that meets your exact buyer criteria.įor example, a company who uses similar post-click landing pages for each different offer might reconstruct the entire page every time, just changing some of the offer-specific elements (headline, product image, descriptive copy, etc.). This is where LinkedIn takes the lead over Google. Or the Barbie playhouse that your child didn’t even know existed before seeing a commercial for it, and now needs it. With numbers this high indicating Google’s dominance, it’s easy to see why Google Ads is ideal for targeting people searching for something specific.īut what about online users who are unsure about what they need until it’s right in front of them? Like the popcorn and soda ad right before the movie at the theater. The reason for this can be seen in these two graphs, showing that Google represents just over 75% of the desktop search engine market share and about 89% of mobile search: Google Ads is best for targeting very intent-driven searches - delivering relevant ads to users who already know what they’re looking for, at the exact right moment. Both are great choices, but they serve very different purposes. Each has its own pros and cons.īusinesses like yours may be weighing the benefits of two or more advertising platforms - and Google Ads vs. While it would be convenient if every channel and platform provided great results for every company, it’s not that simple. Selecting the right platform is paramount to the success of any digital ads campaign.
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